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Tag: SME

Join by 25th January for Mentoring Sessions Draw

Posted on by trish@iniscommunications.com

Would you like to win €500 worth of mentoring sessions for your business? To enter, just sign up for FREE to Digi2Market’s marketing support programme before 25th January.

About This Mentoring Sessions Offer

Digi2Market is giving businesses the change to win a top prize of two free mentoring sessions (worth €500) on marketing. As well as the top prize, one business from each region of the Digi2Market programme will win one marketing mentoring session each.

To enter, simply sign-up for free HERE to join the Digi2Market programme before 25th January 2022. Digi2Market  offers free business support on reaching new markets with immersive technologies like Virtual Reality, Augmented Reality and 360 video. We also help you learn how to run your business more sustainably using Green Business models.

Who is Eligible to Enter?

This draw is open to SME’s with under 250 employees in the participating regions of the Digi2Market project. The project’s partners are based in Finland, Iceland, the Republic of Ireland and Northern Ireland.  Your business must also be based outside the main cities of your region.

How Will the Winner Be Selected?

To secure a valid entry, you must have signed up to the Digi2Market programme via the link on our website before 25th January 2022. The winner will be selected in a Live Draw at the final Digi2Market Virtual Conference, which runs from 26th to 27th January. Draw time to be confirmed.

In the first round of the draw, one business name will be drawn from each region. The four regional winners will each receive a free Marketing Mentoring session. The remaining entries from all four regions will then be combined and one overall winner will be drawn from these entries. This business will receive a prize of two free Marketing Mentoring sessions worth €500.

 

About Digi2Market

Digi2Market is an EU funded project under the Interreg Northern Periphery and Arctic Programme. We offer FREE support to SMEs to help them reach new markets and grow by:

  • Using emerging immersive technologies; Virtual Reality, Augmented Reality and 360° video.
  • Giving them access to our free marketing toolkit
  • Building a B2B Online Network to help Digital Hubs and SMEs in rural regions create and join virtual networks.
  • Creating a Green Framework to help SMEs move towards sustainable practices and certifications

Who is Eligible to Join Digi2Market?

Any business in the EU or NI is eligible to join this programme for free. But our main focus is on supporting small or rural businesses to scale up, by improving their marketing methods or sustainable business practices.

We also want to help you to connect with other businesses in your own sector and others across the EU. We are open to all sectors although those of specific interest include: Agri-Food & Biomass, Marine Enterprises – such as Food & Health Products, and Engineering Enterprises like Fabrication.

The partners in the project are Údarás na Gaeltachta & WestBIC from Ireland, ICBAN and Ulster University from Northern Ireland, Karelia University of Applied Sciences from Finland and SSNV (Business Development Agency) from Iceland.

 

Free Support Programme for Rural Businesses Launched

Posted on by trish@iniscommunications.com

Rural businesses can create tenfold increases in their audience size, with digital marketing technologies like virtual reality and 360° video. That’s according to Digi2Market, an EU programme who today launched a new campaign offering free marketing and networking support to rural and small-scale businesses.

The campaign is also staging a #ruralbusiness day on social media on Wednesday 19th January. It was launched online on Monday 10th January 2022 by Mícheál Ó hÉanaigh, chief executive of Údarás na Gaeltachta.

“The #ruralbusiness day/lá #gnótuaithe – aims to highlight the role small businesses play in regional economies.  They provide employment and support sporting and community bodies. So, #ruralbusiness day/ lá #gnótuaithegives everyone a chance to show their appreciation for these rural entrepreneurs.”

“Rural businesses can feel isolated and find it hard to reach bigger markets. Digi2Market helps them use immersive technologies like VR and Augmented Reality to boost their marketing efforts and reach bigger audiences. It also offers them a way to connect and network online with businesses across Europe.”

Digi2Market programme co-ordinator, Seán Ó Coisdealbha of Údarás Na Gaeltachta, says any EU business is eligible to sign up to the programme. “However, our focus is on rural and small-scale businesses. We help them identify the latest technologies to market their business and put them into practice effectively. Lough Lannagh Holiday Village in Co Mayo, for example, witnessed an explosion of their Facebook traffic, simply by using 360° video.”

Media research expert, Dr Helen Jackson of the University of Ulster, a partner in the Digi2Market project, says the results have been impressive. “Mobile phone apps and immersive technologies can transform the way people engage with tourist attractions like Mussenden Temple and Downhill Demesne.”

“By linking physical and virtual spaces, visitors can explore the majestic clifftop location and discover the music, art, legends and stories of the people who lived there hundreds of years ago. And they do this with their phone in one hand and their feet firmly on the ground.

Digi2Market helped Finnish wellness service company Rantakylän Fysikaalinen Hoitolaitos (RFH) reach new audiences with a 360° Tour of their facilities. They also assisted them with the creation of an online store, which made it easier for customers to book and buy their services.

In Iceland, the Digi2Market partner is development agency SSNV. They collaborated with food processing company, Vörusmiðja Biopol, in a 360 virtual tour. “It gave potential customers a realistic visual idea on what to expect when they book food processing services,” says Sveinbjörg Rut Pétursdóttir of SSNV.

Dr Helen Jackson says Digi2Market is also about helping these small businesses to connect with other businesses across Europe. “We have created an online space for you to meet businesses in your sector and other sectors throughout the EU.”

Another key function of the Digi2Market campaign is to encourage small businesses to use more sustainable business practices. European expert, Dr Lasse Okkonen, Principal Lecturer at Karelia University in Finland – another Digi2Market partner – says using a Green Business Model is not just about helping the environment.

“Companies who apply environmental management systems and Environmental Product Declarations (EPDs) succeed better in public procurements of products and services. This is because they can better meet tightening environmental and responsibility criteria. In addition, enterprises applying green business models can better meet the expectations of stakeholders like industrial partners. They offer transparency on the environmental impact of everything they do to create a product or service.”

Small and rural businesses who want to sign up for free to the Digi2Market programme can do so directly from their website here.

Media enquiries to trish@iniscommunications.com

Digi2Market is an EU funded project under the Interreg Northern Periphery and Artic Programme. The partners in the project are Údarás na Gaeltachta & WestBIC from Ireland, ICBAN and Ulster University from Northern Ireland, Karelia University of Applied Sciences from Finland and SSNV (Business Development Agency) from Iceland.

#ruralbusiness Dagur 19. Janúar 2022

Posted on by trish@iniscommunications.com

Digi2Market stendur fyrir #ruralbusiness samfélagsmiðladegi þann 19. janúar 2022. Markmiðið er að vekja athygli á því frábæra fólki, þjónustu og vörum fyrirtækja álandsbyggðunum sem stuðla að svæðisbundnum hagvexti og styðja við samfélög álandsbyggðunum. Við viljum ná eins mörgum með og við mögulega getum á Íslandi, Írlands eyjum, Finnlandi,um alla Evrópu og víðar til að deila efni með #landsbyggdarfyrirtaeki eða#ruralbusiness.Við þurfum þína hjálp til að ná árangri.

Við ætlum að einbeita okkur að Instagram og Twitter, en þú mátt einnig nota Facebook, LinkedIneða aðra miðla.

Digi2Market er að leita eftir aðstoð frá:

EF ÞÚ ERT AÐ DEILA Á ÍSLENSKUVINSAMLEGAST NOTAÐU: #LANDSBYGGDARFYRIRTAEKIOG/EÐA #RURALBUSINESS

STUÐNINGUR VIÐ LANDSBYGGÐARFYRIRTÆKI:

segðu okkur frá uppáhalds fyrirtækinu í þinni heimabyggð og hvað það er sem er svo frábært við það/þau. Sýndu þeim stuðning með því að deila því sem þú þekkir.

EF ÞÚ ÁTT, REKUR EÐA VINNUR HJÁ FYRIRTÆKI Á LANDSBYGGÐUNUM

Deildu einhverju um fyrirtækið, hver starfsemin er, hvernig það þjónustar viðskiptavinina og hvernig það styður við samfélagið.

SJÁLFBÆRT FYRIRTÆKI

Deildu upplýsingum og ráðum um sjálfbæran rekstur og hvernig á að gera reksturinn sjálfbærari.

BÆTTU MYND EÐA MYNDBANDI VIÐ PÓSTINN ÞINN

Á Íslandi leggjum við mesta áherslu á instagram en ef þú ert með reikning á Twitter þá hvetjum við þig til að deila efninu þar líka ef þú hefur tíma.

 

póstar gætu innihaldið eftirfarandi:

OKKAR MARKMIÐ ER AÐ AÐSTOÐA FYRIRTÆKI Á LANDSBYGGÐUNUM AÐ VAXA, STYRKJA VIÐSKIPTATENGSL ÞEIRRA ÚT UM ALLA EVRÓPU OG ALLAN HEIM OG KYNNA ÞAU FYRIR SEM BREIÐUSTUM HÓPI Á ALÞJÓÐLEGRI VÍSU.

Af hverju er #ruralbusinessdagurinn mikilvægur

Lítil fyrirtæki á landsbyggðunum eru mikilvæg svæðisbundnum hagkerfumog samfélögunum sem þau starfa í. En frumkvöðlarnir á bak við fyrirtækinupplifa sig oft einangraða og erfiðleika við að komast inn á stærri markaði.Digi2Market tengir þau við tengslanet á netinu og hjálpar þeim við að aukamarkaðshlutdeild sína og vaxa.Núna getur þú líka hjálpað þeim með því að deila því sem þér finnst best viðþau.

Þú getur tekið þátt með því að

Dæmi

Hérna eru nokkur dæmi til að gefa ykkur hugmyndir að póstum:

FYRIRSPURNIR BERAST TIL

TRISH@INISCOMMUNICATIONS.COM

Lá #gnótuaithe 19 Eanair 2022

Posted on by trish@iniscommunications.com

Tá lá #gnótuaithe Twitter/Insta á rith ag Digi2Market ar an 19ú Eanáir 2021. Tá sé mar aidhm ag an lá feasacht a scaipeadh faoi na daoine, seirbhísí agus táirgí iontacha atá taobh thiar de ghnólachtaí tuaithe a thacaíonn le geilleagair agus pobail réigiúnacha. Is mian linn an oiread daoine agus is féidir ar oileán na hÉireann, san Fhionlainn, san Íoslainn ar fud na hEorpa, agus níos faide anonn a bheith ag postáil thart ar #gnótuaithe.
Ní mór dúinn do chabhair chun go n-éireoidh leis.

Is iad Twitter agus Instagram na hardáin tosaíochta, ach is féidir leat a phostáil chuig Facebook nó LinkedIn freisin…

Beidh Digi2Market ag lorg tacaíochta ó:

MÁ TÁ TÚ AG POSTÁIL AS BÉARLA Úsáid #ruralbusiness le do thoil

EOLAS AS BÉARLA ANSEO

MÁ TÁ TÚ AG POSTÁIL I BHFIONLAINNIS, BAIN ÚSÁID AS:
#YRITTAJYYS #MAASEUTU

LISÄTIETOJA SUOMEKSI TÄÄLTÄ

MÁ TÁ TÚ AG POSTÁIL I ÍOSLAINNIS
BAIN ÚSÁID AS: #LANDSBYGGDARFYRIRTAEKI

UPPLÝSINGAR Á ÍSLENSKU MÁ FINNA HÉR

AG TACÚ LE DO GHNÓLACHTAÍ ÁITIÚLA:

Inis dúinn faoi na gnólachtaí tuaithe áitiúla is fearr leat agus an rud a thaitníonn leat fúthu. Taispeáin grá dóibh tríd an méid atá ar eolas agat a roinnt.

MÁ TÁ GNÓ TUAITHE AGAT, TÁ CEANN Á RITH AGAT NÓ TÁ TÚ AG OBAIR I GCEANN:

Tvúit faoi do ghnó, cad a dhéanann sé, conas a chabhraíonn sé le do chustaiméirí agus conas a thacaíonn sé le do phobal.

GNÓ INBHUANAITHE A CHUR CHUN CINN:

Faisnéis agus leideanna faoi do ghnó inbhuanaithe nó conas gnó a dhéanamh níos inbhuanaithe

CUIR GRIANGHRAF NÓ FÍSEÁN LE DO TVÚIT FREISIN, MÁS FÉIDIR:

Is féidir leat postáil chuig Instagram chomh maith, má tá cuntas agat agus má tá am agat, ach is é Twitter ár dtosaíocht ar an lá.

 

Is féidir le na tvúiteanna / postáil na rudaí seo a chur san áireamh:

IS MIAN LINN CABHRÚ LE GNÓLACHTAÍ TUAITHE A NAISC LE CHÉILE AR FUD NA HEORPA AGUS AN DOMHAIN CHUN FÁS AGUS NEARTÚ AGUS CHUN IAD A CHUR CHUN CINN GO DTÍ AN LUCHT FÉACHANA DOMHANDA IS LEITHNE
A D’FHÉADFADH A BHEITH ANN.

Cén fáth go bhfuil lá #gnótuaithe
tábhachtach

Is iad gnólachtaí tuaithe beaga cnámh droma na ngeilleagar agus
pobail réigiúnach. É sin ráite, is minic go mbraitheann na fiontraithe taobh thiar dóibh scoite amach agus bíonn sé deacair dóibh teacht ar mhargaí níos mó. Nascann Digi2Market iad le
líonraí ar líne agus cabhraíonn siad leo feabhas a chur ar a chuid margaíochta.
Anois is féidir leat cabhrú leo freisin, trí cad a thaitníonn leat fúthu a roinnt.

Is féidir leat páirt a ghlacadh trí

Postáil shamplacha

Seo cúpla postáil shamplacha chun roinnt smaointí a thabhairt duit:

FIOSRÚCHÁIN CHUIG:

TRISH@INISCOMMUNICATIONS.COM

How to use 360-up virtual tour marketing in healthcare

Posted on by trish@iniscommunications.com

For healthcare services, creating a 360-up virtual tour can help in reaching potential clients and filling spaces in services.

Tervassalo is a rehab clinic located in Finland. The clinic specialises in substance abuse rehabilitation. Working with Digi2market partner, Karelia University of Applied Sciences, Tervassalo made their first move into 360-up virtual marketing.

Students at Karelia UAS created a 360-up virtual tour showcasing the facilities and atmosphere of Tervasslo.

Check out the case study here.

 

How to use augmented reality in marketing

Posted on by trish@iniscommunications.com

Using augmented reality (AR) in marketing isn’t confined to digital marketing. AR can also be used in print marketing.

Waahto Brewery is a small Finnish company. Dig2Market and our partner Karelia University of Applied Sciences worked with the brewery to use augmented reality in marketing.

The core marketing tool created was a tri-fold brochure. This can be set standing on pub tables in Finland. With support from marketing agency Digitoimisto Digitaali Oy, the brochure design included AR codes. These are linked to a range of amusing animated characters.

Read the case study here.

How to use Augmented Reality in the tourism industry

Posted on by trish@iniscommunications.com

Do you know how to use Augmented Reality in the tourism industry? Where does an SME start? What are the possibilities? That’s where Dig2market comes in. We recently worked with Belfast-based, Big Motive, to design an immersive phone “app”. This transforms the way in which tourists experience Mussenden Temple and Downhill Demesne in Co. Derry/Londonderry.

Dig2market, alongside Big Motive and Ulster University, have created ‘History Space’. This is a phone app which uses augmented reality (AR) and geo-location technology. History Space enables the stories of these 18th-century buildings come alive in an immersive, interactive way.

Check out their case study here.

 

 

 

360 degrees tours can help increase profits

Posted on by trish@iniscommunications.com

Covid-19 has meant that many SMEs have lost footfall – but 360 degrees tours can help keep your business in profit.

With lockdowns and restrictions, as a business owner, you need to be thinking of how best to use digital marketing. Digi2Market supported Finnish wellness company Rantakylän Fysikaalinen Hoitolaitos (RFH) in creating a 360 degrees tour.

RFH offers physiotherapy and a gym. During covid-19 customers have been more concerned about hygiene. At times RFH had to close its doors.

Using 360s degrees tours – as a virtual tour – has enabled customers to see how RFH are keeping the premises as covid safe as possible. RFH have also launched an online shop and booking service.

Read the case study here.

The power of using even one 360 degrees photo in marketing

Posted on by trish@iniscommunications.com

If you’re a sole trader, did you know that just one 360 degrees photo could transform your digital marketing?

TopGoaling Oy is a one-person HR consultancy and career coaching company. CEO Tero Vornanen works with a number of former professional athletes. Athletes can struggle to find a career direction following retirement from the sport.

Digi2Market joined up with students at the Karelia University of Applied Science to create an interactive 360 degrees photo. It shows Tero in conversation with two former professional Finnish athletes.

Check out the case study here.

 

Raise brand awareness via Augmented Reality (AR) marketing

Posted on by trish@iniscommunications.com

If you’re aiming to scale up on your brand awareness, Augmented Reality (AR) marketing can really boost your business.

Glenballyeamon Farm has been selling free-range eggs in Northern Ireland since 1997. Out There Eggs is owned by farmer Niall Delargy.

Niall wished to use augmented reality marketing (AR) to raise brand awareness. He wanted to use humour. He also wanted to leverage increasing concerns about animal welfare.

Digi2Market worked with Out There Eggs and comedian Shane Todd. The result was an amusing animated Augmented Reality marketing experience.

Read the case study here.