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Register your companyFinnish 360 filming specialist company 360 Finland Ltd explains what possibilities 360 filming has, and what is relevant at the moment. Rami Saarikorpi and Sami Vuomajoki explain where the 360 videos are more popular than before.
Watch the full 4-minute video below.
Interviewer: Risto Salminen, Karelia UAS
Video and editing: Pilvi Dufva, Karelia UAS
Digi2Market stendur fyrir #ruralbusiness samfélagsmiðladegi þann 19. janúar 2022. Markmiðið er að vekja athygli á því frábæra fólki, þjónustu og vörum fyrirtækja álandsbyggðunum sem stuðla að svæðisbundnum hagvexti og styðja við samfélög álandsbyggðunum. Við viljum ná eins mörgum með og við mögulega getum á Íslandi, Írlands eyjum, Finnlandi,um alla Evrópu og víðar til að deila efni með #landsbyggdarfyrirtaeki eða#ruralbusiness.Við þurfum þína hjálp til að ná árangri.
Við ætlum að einbeita okkur að Instagram og Twitter, en þú mátt einnig nota Facebook, LinkedIneða aðra miðla.
Digi2Market er að leita eftir aðstoð frá:
EF ÞÚ ERT AÐ DEILA Á ÍSLENSKUVINSAMLEGAST NOTAÐU: #LANDSBYGGDARFYRIRTAEKIOG/EÐA #RURALBUSINESS
STUÐNINGUR VIÐ LANDSBYGGÐARFYRIRTÆKI:
segðu okkur frá uppáhalds fyrirtækinu í þinni heimabyggð og hvað það er sem er svo frábært við það/þau. Sýndu þeim stuðning með því að deila því sem þú þekkir.
EF ÞÚ ÁTT, REKUR EÐA VINNUR HJÁ FYRIRTÆKI Á LANDSBYGGÐUNUM
Deildu einhverju um fyrirtækið, hver starfsemin er, hvernig það þjónustar viðskiptavinina og hvernig það styður við samfélagið.
SJÁLFBÆRT FYRIRTÆKI
Deildu upplýsingum og ráðum um sjálfbæran rekstur og hvernig á að gera reksturinn sjálfbærari.
BÆTTU MYND EÐA MYNDBANDI VIÐ PÓSTINN ÞINN
Á Íslandi leggjum við mesta áherslu á instagram en ef þú ert með reikning á Twitter þá hvetjum við þig til að deila efninu þar líka ef þú hefur tíma.
póstar gætu innihaldið eftirfarandi:
OKKAR MARKMIÐ ER AÐ AÐSTOÐA FYRIRTÆKI Á LANDSBYGGÐUNUM AÐ VAXA, STYRKJA VIÐSKIPTATENGSL ÞEIRRA ÚT UM ALLA EVRÓPU OG ALLAN HEIM OG KYNNA ÞAU FYRIR SEM BREIÐUSTUM HÓPI Á ALÞJÓÐLEGRI VÍSU.
Af hverju er #ruralbusinessdagurinn mikilvægur
Lítil fyrirtæki á landsbyggðunum eru mikilvæg svæðisbundnum hagkerfumog samfélögunum sem þau starfa í. En frumkvöðlarnir á bak við fyrirtækinupplifa sig oft einangraða og erfiðleika við að komast inn á stærri markaði.Digi2Market tengir þau við tengslanet á netinu og hjálpar þeim við að aukamarkaðshlutdeild sína og vaxa.Núna getur þú líka hjálpað þeim með því að deila því sem þér finnst best viðþau.
Þú getur tekið þátt með því að
Dæmi
Hérna eru nokkur dæmi til að gefa ykkur hugmyndir að póstum:
FYRIRSPURNIR BERAST TIL
TRISH@INISCOMMUNICATIONS.COM
Digi2Market is holding a #ruralbusiness Twitter/Insta day on 19th January 2021. It aims to spread awareness about the amazing people, services, and products behind rural businesses which support regional economies and communities. We want to get as many people as possible on the island of Ireland, in Finland, Iceland, across Europe, and beyond posting about #ruralbusiness. We need your help to make it a success.
Twitter and Instagram are the priority platforms, but you can post to Facebook or LinkedIn too…
Digi2Market will be looking for support from:
IF YOU’RE POSTING ‘AS GAEILGE’PLEASE USE #gnótuaithe
EOLAS AS GAEILGE ANSEO
IF YOU ARE POSTING IN FINNISH PLEASE USE:#YRITTÄJYYS #MAASEUTU
LISÄTIETOJA SUOMEKSI TÄÄLTÄ
IF YOU ARE POSTING IN ICELANDICPLEASE USE:#LANDSBYGGDARFYRIRTAEKI
UPPLÝSINGAR Á ÍSLENSKU MÁ FINNA HÉR
SUPPORTING YOUR LOCAL BUSINESSES:
Tell us about your favourite local rural businesses and what you love about them. Show them some love by sharing what you know.
IF YOU OWN, RUN OR WORK FOR A RURAL BUSINESS
Tweet about your business, what it does, how it helps your customers and how it supports your community.
PROMOTING SUSTAINABLE BUSINESS
Share information and tips about your sustainable business or how to make a business more sustainable.
ADD A PHOTO OR VIDEO TO YOUR TWEET TOO, IF YOU CAN
You can post to Instagram as well, if you have an account and have time, but Twitter is our priority on the day.
Tweets/posts can include:
WE WANT TO HELP RURAL BUSINESSES GROW, STRENGTHEN THEIR CONNECTIONS WITH EACH OTHER ACROSS EUROPE AND AROUND THE WORLD AND TO PROMOTE THEM TO THE WIDEST POSSIBLE GLOBAL AUDIENCE.
Why #ruralbusiness day is so important
Small & rural businesses form the backbone of regional economies and communities. But the entrepreneurs behind them often feel isolated and find it hard to reach bigger markets. Digi2Market connects them with online networks and helps them improve their marketing and grow.
Now you can help them too, by sharing what you love about them.
You can take part by
SAMPLE POSTS
Here are a few sample posts to give you some ideas.
ENQUIRIES TO:
TRISH@INISCOMMUNICATIONS.COM
The Draft Program – an entrepreneurship programme by the Karelia University of Applied Sciences – was given a special mention in the European Enterprise Promotion Awards (EEPA) 2021. The Joensuu-based project was recognised for its innovation and creativity in disseminating local good practices to other entrepreneurs starting in the area.
The Draft Program is a small but innovative joint entrepreneurship programme of five educational institutions in eastern Finland. The programme provides microfinance and coaching to students, staff and alumni teams. The programme has developed an operating model for experimental entrepreneurship, where each client team is considered a research expedition that produces locally relevant information on the sector.
The entrepreneurial coaches, i.e. the developers of experimental entrepreneurship, will transform the lessons learned from team work into so-called useful publications. These publications are practical blogs, videos, podcasts and guides that disseminate local sector-specific practices to other new businesses in the region. About a dozen companies have been born out of the programme in recent years.
This year, a total of 47 projects from 28 countries took part in the EEPA competition in six series. The purpose of the competition is to present the best practices and approaches to promoting entrepreneurship. Another aim is to raise awareness of entrepreneurship and to encourage more people to become entrepreneurs. This is the 15th time that the European Commission will award the annual EEPA prize.
The competition finalists and projects receiving a special mention were displayed at the SME Assembly, which was held in Slovenia on 15–17 November.
For healthcare services, creating a 360-up virtual tour can help in reaching potential clients and filling spaces in services.
Tervassalo is a rehab clinic located in Finland. The clinic specialises in substance abuse rehabilitation. Working with Digi2market partner, Karelia University of Applied Sciences, Tervassalo made their first move into 360-up virtual marketing.
Students at Karelia UAS created a 360-up virtual tour showcasing the facilities and atmosphere of Tervasslo.
Check out the case study here.
Using augmented reality (AR) in marketing isn’t confined to digital marketing. AR can also be used in print marketing.
Waahto Brewery is a small Finnish company. Dig2Market and our partner Karelia University of Applied Sciences worked with the brewery to use augmented reality in marketing.
The core marketing tool created was a tri-fold brochure. This can be set standing on pub tables in Finland. With support from marketing agency Digitoimisto Digitaali Oy, the brochure design included AR codes. These are linked to a range of amusing animated characters.
Read the case study here.
Covid-19 has meant that many SMEs have lost footfall – but 360 degrees tours can help keep your business in profit.
With lockdowns and restrictions, as a business owner, you need to be thinking of how best to use digital marketing. Digi2Market supported Finnish wellness company Rantakylän Fysikaalinen Hoitolaitos (RFH) in creating a 360 degrees tour.
RFH offers physiotherapy and a gym. During covid-19 customers have been more concerned about hygiene. At times RFH had to close its doors.
Using 360s degrees tours – as a virtual tour – has enabled customers to see how RFH are keeping the premises as covid safe as possible. RFH have also launched an online shop and booking service.
Read the case study here.
Following on from the recent highly successful webinars for SMEs on export marketing, Digi2Market continues its engagement with small businesses from the West of Ireland, Northern Ireland, Finland and Iceland. Taking place in the first week in December, SMEs will have the opportunity to extend their skills and knowledge in the areas of Search Engine Optimisation and Automated Marketing using Mailchimp.
First up is Michael Wall’s Search Engine Optimisation Training. Michael is one of Ireland’s longest-serving SEO and Google Ads specialists with over 20 years in the search marketing industry. Michael is a self-starter, having taught himself HTML and Active Server Pages that helped him build dynamic web sites and create software packages that he successfully sold online all over the world to web developers using SEO and Google Ads.
Highlights include getting a link on PayPal for his software, having 3 online client meetings in 3 different continents in the one day back in the early 2000’s, and working with lots of different businesses and people that have all taught him so much.
Michael still has the same passion for digital marketing that he had when he first started. As well as running campaigns for clients Michael gets a lot of satisfaction from sharing that knowledge with others.
The Digi2Market Export Marketing Seminar Series kicked off on Monday 22nd Nov with over 15 companies in attendance at the first workshop. The masterclass consisted of 3 hours worth of tips and knowledge on e-Exporting & Marketing delivered by IMS Marketing.
The workshop looked at areas such as the opportunity for exporters, defining digital customers, supporting the buyer journey and digital strategies to drive sales. Participants were put into breakout rooms where they mapped out their customer buying journey and discussed how they might support this journey with digital tools/activities/campaigns. The main goal being to enable these SME’s to plan and execute successful digital lead generation plans for their business.
Participants benefitted from the vast experience obtained by IMS marketing who have delivered in excess of 150 market entry projects in Europe and other international regions in the past 10 years. Furthermore, they have delivered digital and export training to over 500+ senior leaders in the past 24 months.
Workshop attendees received templates and workbooks to further scope out the strengths and weaknesses of their business and apply learnings. The session certainly provided food for thought and plenty of takeaways for the attendees.
This was the first of 5 sessions in this series with the next workshop taking place on the 1st Dec which looks at creating an effective export marketing plan.
University of Eastern Finland (UEF), who is active collaborating with Digi2Market partner Karelia University of Applied Sciences in many EU-funded projects, has published an comprehensive sustainability review.
UEF report on sustainable development is a good example how complex organizations sustainability actions are, and how they are not limited to just environmental actions. The report contains examples of research, education, and practical measures related to each of the United Nations 17 Sustainable Development Goals.
– In particular, the report responds to the need to highlight sustainability and responsibility at the university. Plenty of work relating to sustainable development is being done at the University of Eastern Finland, and the mere extent of this report speaks volumes about it, says Maiju Eskelinen, Sustainable Development Specialist in UEF website.
You can explore the full report on UEF website: www.uef.fi/en/sustainable-development
