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Category: Augmented reality

Join by 25th January for Mentoring Sessions Draw

Posted on by trish@iniscommunications.com

Would you like to win €500 worth of mentoring sessions for your business? To enter, just sign up for FREE to Digi2Market’s marketing support programme before 25th January.

About This Mentoring Sessions Offer

Digi2Market is giving businesses the change to win a top prize of two free mentoring sessions (worth €500) on marketing. As well as the top prize, one business from each region of the Digi2Market programme will win one marketing mentoring session each.

To enter, simply sign-up for free HERE to join the Digi2Market programme before 25th January 2022. Digi2Market  offers free business support on reaching new markets with immersive technologies like Virtual Reality, Augmented Reality and 360 video. We also help you learn how to run your business more sustainably using Green Business models.

Who is Eligible to Enter?

This draw is open to SME’s with under 250 employees in the participating regions of the Digi2Market project. The project’s partners are based in Finland, Iceland, the Republic of Ireland and Northern Ireland.  Your business must also be based outside the main cities of your region.

How Will the Winner Be Selected?

To secure a valid entry, you must have signed up to the Digi2Market programme via the link on our website before 25th January 2022. The winner will be selected in a Live Draw at the final Digi2Market Virtual Conference, which runs from 26th to 27th January. Draw time to be confirmed.

In the first round of the draw, one business name will be drawn from each region. The four regional winners will each receive a free Marketing Mentoring session. The remaining entries from all four regions will then be combined and one overall winner will be drawn from these entries. This business will receive a prize of two free Marketing Mentoring sessions worth €500.

 

About Digi2Market

Digi2Market is an EU funded project under the Interreg Northern Periphery and Arctic Programme. We offer FREE support to SMEs to help them reach new markets and grow by:

  • Using emerging immersive technologies; Virtual Reality, Augmented Reality and 360° video.
  • Giving them access to our free marketing toolkit
  • Building a B2B Online Network to help Digital Hubs and SMEs in rural regions create and join virtual networks.
  • Creating a Green Framework to help SMEs move towards sustainable practices and certifications

Who is Eligible to Join Digi2Market?

Any business in the EU or NI is eligible to join this programme for free. But our main focus is on supporting small or rural businesses to scale up, by improving their marketing methods or sustainable business practices.

We also want to help you to connect with other businesses in your own sector and others across the EU. We are open to all sectors although those of specific interest include: Agri-Food & Biomass, Marine Enterprises – such as Food & Health Products, and Engineering Enterprises like Fabrication.

The partners in the project are Údarás na Gaeltachta & WestBIC from Ireland, ICBAN and Ulster University from Northern Ireland, Karelia University of Applied Sciences from Finland and SSNV (Business Development Agency) from Iceland.

 

How to use augmented reality in marketing

Posted on by trish@iniscommunications.com

Using augmented reality (AR) in marketing isn’t confined to digital marketing. AR can also be used in print marketing.

Waahto Brewery is a small Finnish company. Dig2Market and our partner Karelia University of Applied Sciences worked with the brewery to use augmented reality in marketing.

The core marketing tool created was a tri-fold brochure. This can be set standing on pub tables in Finland. With support from marketing agency Digitoimisto Digitaali Oy, the brochure design included AR codes. These are linked to a range of amusing animated characters.

Read the case study here.

Augmented Reality marketing can bring history to life

Posted on by trish@iniscommunications.com

Within the tourism industry, there is huge potential for using Augmented Reality marketing to tell visual stories. AR is particularly suited to attractions focused on history. The past can become much more dynamic and interactive via AR marketing.

Digi2Market collaborated with Ilomantsi Tourism Association in Finland to add digital content to Öykkösenvaara Memorial. Karelia UAS media production students created an AR soldier. This virtual soldier talks of the events of the Second World War, which took place at Illomantsi.

The AR experience is accessed via scanning a QR code on the memorial.

Check out the case study here.

 

 

 

How to use Augmented Reality in the tourism industry

Posted on by trish@iniscommunications.com

Do you know how to use Augmented Reality in the tourism industry? Where does an SME start? What are the possibilities? That’s where Dig2market comes in. We recently worked with Belfast-based, Big Motive, to design an immersive phone “app”. This transforms the way in which tourists experience Mussenden Temple and Downhill Demesne in Co. Derry/Londonderry.

Dig2market, alongside Big Motive and Ulster University, have created ‘History Space’. This is a phone app which uses augmented reality (AR) and geo-location technology. History Space enables the stories of these 18th-century buildings come alive in an immersive, interactive way.

Check out their case study here.

 

 

 

How Augmented Reality (AR) Tech Can Help Tourism Businesses

Posted on by trish@iniscommunications.com

AR (Augmented Reality) may be a technology you know little about or haven’t heard of. It is interactive media that adds digital elements to a live video or audio experience. This technology is often used in gaming and education. Did you know your business could use it to boost tourism? 

Helen Jackson from Ulster University, recently collaborated with Causeway Coast and Glens Borough Council and arts group Big Telly. Together they developed an app that provides storytelling experiences via AR location-based soundscapes and gamification. 

Check out their case study here.

Raise brand awareness via Augmented Reality (AR) marketing

Posted on by trish@iniscommunications.com

If you’re aiming to scale up on your brand awareness, Augmented Reality (AR) marketing can really boost your business.

Glenballyeamon Farm has been selling free-range eggs in Northern Ireland since 1997. Out There Eggs is owned by farmer Niall Delargy.

Niall wished to use augmented reality marketing (AR) to raise brand awareness. He wanted to use humour. He also wanted to leverage increasing concerns about animal welfare.

Digi2Market worked with Out There Eggs and comedian Shane Todd. The result was an amusing animated Augmented Reality marketing experience.

Read the case study here.