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Category: tourism

Support #ruralbusiness Day on 19th January 2022

Posted on by trish@iniscommunications.com

Digi2Market is holding a #ruralbusiness Twitter/Insta day on 19th January 2021. It aims to spread awareness about the amazing people, services, and products behind rural businesses which support regional economies and communities. We want to get as many people as possible on the island of Ireland, in Finland, Iceland, across Europe, and beyond posting about #ruralbusiness. We need your help to make it a success.

Twitter and Instagram are the priority platforms, but you can post to Facebook or LinkedIn too…

Digi2Market will be looking for support from:

IF YOU’RE POSTING ‘AS GAEILGE’PLEASE USE #gnótuaithe

EOLAS AS GAEILGE ANSEO

IF YOU ARE POSTING IN FINNISH PLEASE USE:#YRITTÄJYYS #MAASEUTU

LISÄTIETOJA SUOMEKSI TÄÄLTÄ

IF YOU ARE POSTING IN ICELANDICPLEASE USE:#LANDSBYGGDARFYRIRTAEKI

UPPLÝSINGAR Á ÍSLENSKU MÁ FINNA HÉR

SUPPORTING YOUR LOCAL BUSINESSES:

Tell us about your favourite local rural businesses and what you love about them. Show them some love by sharing what you know.

IF YOU OWN, RUN OR WORK FOR A RURAL BUSINESS

Tweet about your business, what it does, how it helps your customers and how it supports your community.

PROMOTING SUSTAINABLE BUSINESS

Share information and tips about your sustainable business or how to make a business more sustainable.

ADD A PHOTO OR VIDEO TO YOUR TWEET TOO, IF YOU CAN

You can post to Instagram as well, if you have an account and have time, but Twitter is our priority on the day.

 

Tweets/posts can include:

WE WANT TO HELP RURAL BUSINESSES GROW, STRENGTHEN THEIR CONNECTIONS WITH EACH OTHER ACROSS EUROPE AND AROUND THE WORLD AND TO PROMOTE THEM TO THE WIDEST POSSIBLE GLOBAL AUDIENCE.

Why #ruralbusiness day is so important

Small & rural businesses form the backbone of regional economies and communities. But the entrepreneurs behind them often feel isolated and find it hard to reach bigger markets. Digi2Market connects them with online networks and helps them improve their marketing and grow.

Now you can help them too, by sharing what you love about them.

You can take part by

SAMPLE POSTS

Here are a few sample posts to give you some ideas.

ENQUIRIES TO:

TRISH@INISCOMMUNICATIONS.COM

Using a 360 virtual tour to attract new customers

Posted on by trish@iniscommunications.com

If you’re running a business in the tourism industry, a 360 virtual tour can help attract new customers.

The challenges for the tourism industry in the Covid-19 era are immense. Lýtingsstaðir, a horse farm in Iceland has experienced a major drop in customers.

Digi2Market worked with Lýtingsstaðir, alongside tourism company Vörusmiðja Biopol to create a 360 virtual tour of the farm. Being able to view the farm and horses in advance creates compelling marketing. This increases the likelihood of bookings.

Check out the case study here.

Augmented Reality marketing can bring history to life

Posted on by trish@iniscommunications.com

Within the tourism industry, there is huge potential for using Augmented Reality marketing to tell visual stories. AR is particularly suited to attractions focused on history. The past can become much more dynamic and interactive via AR marketing.

Digi2Market collaborated with Ilomantsi Tourism Association in Finland to add digital content to Öykkösenvaara Memorial. Karelia UAS media production students created an AR soldier. This virtual soldier talks of the events of the Second World War, which took place at Illomantsi.

The AR experience is accessed via scanning a QR code on the memorial.

Check out the case study here.

 

 

 

How to use Augmented Reality in the tourism industry

Posted on by trish@iniscommunications.com

Do you know how to use Augmented Reality in the tourism industry? Where does an SME start? What are the possibilities? That’s where Dig2market comes in. We recently worked with Belfast-based, Big Motive, to design an immersive phone “app”. This transforms the way in which tourists experience Mussenden Temple and Downhill Demesne in Co. Derry/Londonderry.

Dig2market, alongside Big Motive and Ulster University, have created ‘History Space’. This is a phone app which uses augmented reality (AR) and geo-location technology. History Space enables the stories of these 18th-century buildings come alive in an immersive, interactive way.

Check out their case study here.

 

 

 

How Augmented Reality (AR) Tech Can Help Tourism Businesses

Posted on by trish@iniscommunications.com

AR (Augmented Reality) may be a technology you know little about or haven’t heard of. It is interactive media that adds digital elements to a live video or audio experience. This technology is often used in gaming and education. Did you know your business could use it to boost tourism? 

Helen Jackson from Ulster University, recently collaborated with Causeway Coast and Glens Borough Council and arts group Big Telly. Together they developed an app that provides storytelling experiences via AR location-based soundscapes and gamification. 

Check out their case study here.