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Tag: Marketing

How to use augmented reality in marketing

Posted on by trish@iniscommunications.com

Using augmented reality (AR) in marketing isn’t confined to digital marketing. AR can also be used in print marketing.

Waahto Brewery is a small Finnish company. Dig2Market and our partner Karelia University of Applied Sciences worked with the brewery to use augmented reality in marketing.

The core marketing tool created was a tri-fold brochure. This can be set standing on pub tables in Finland. With support from marketing agency Digitoimisto Digitaali Oy, the brochure design included AR codes. These are linked to a range of amusing animated characters.

Read the case study here.

Using a 360 virtual tour to attract new customers

Posted on by trish@iniscommunications.com

If you’re running a business in the tourism industry, a 360 virtual tour can help attract new customers.

The challenges for the tourism industry in the Covid-19 era are immense. Lýtingsstaðir, a horse farm in Iceland has experienced a major drop in customers.

Digi2Market worked with Lýtingsstaðir, alongside tourism company Vörusmiðja Biopol to create a 360 virtual tour of the farm. Being able to view the farm and horses in advance creates compelling marketing. This increases the likelihood of bookings.

Check out the case study here.

How 360º tours can bring in more business

Posted on by trish@iniscommunications.com

Your company probably has a website, but it probably doesn’t have any 360º tours. Stand out and attract new customers by creating a virtual video tour of your premises.

Dig2Market worked with Vörusmiðja Biopol, a certified processing company based in Iceland. Vörusmiðja Biopol provides a 104 sqm facility. This can be rented for development work and production.

Digi2Market supported Vörusmiðja Biopol, with our knowledge of 360º tours, in creating a virtual tour. The 360º tour showcases the facilities on offer for food production.

Check out their case study here.

Augmented Reality marketing can bring history to life

Posted on by trish@iniscommunications.com

Within the tourism industry, there is huge potential for using Augmented Reality marketing to tell visual stories. AR is particularly suited to attractions focused on history. The past can become much more dynamic and interactive via AR marketing.

Digi2Market collaborated with Ilomantsi Tourism Association in Finland to add digital content to Öykkösenvaara Memorial. Karelia UAS media production students created an AR soldier. This virtual soldier talks of the events of the Second World War, which took place at Illomantsi.

The AR experience is accessed via scanning a QR code on the memorial.

Check out the case study here.

 

 

 

Using virtual reality to attract new customers

Posted on by trish@iniscommunications.com

You may have heard of VR but how much do you know about using virtual reality to attract new customers to your business? Digi2market worked with Karelia University of Applied Sciences to create a virtual tour for Kontiolahti Golf Oy, in Finland.

The golf club is seeking to attract younger members, as the average age of a player continues to rise. Older players are quitting more often than younger players starting.

Karelia UAS students have created a virtual tour that customers can view via VR glasses and web browsers.

Check out the case study here.

 

 

360 degrees tours can help increase profits

Posted on by trish@iniscommunications.com

Covid-19 has meant that many SMEs have lost footfall – but 360 degrees tours can help keep your business in profit.

With lockdowns and restrictions, as a business owner, you need to be thinking of how best to use digital marketing. Digi2Market supported Finnish wellness company Rantakylän Fysikaalinen Hoitolaitos (RFH) in creating a 360 degrees tour.

RFH offers physiotherapy and a gym. During covid-19 customers have been more concerned about hygiene. At times RFH had to close its doors.

Using 360s degrees tours – as a virtual tour – has enabled customers to see how RFH are keeping the premises as covid safe as possible. RFH have also launched an online shop and booking service.

Read the case study here.

The power of using even one 360 degrees photo in marketing

Posted on by trish@iniscommunications.com

If you’re a sole trader, did you know that just one 360 degrees photo could transform your digital marketing?

TopGoaling Oy is a one-person HR consultancy and career coaching company. CEO Tero Vornanen works with a number of former professional athletes. Athletes can struggle to find a career direction following retirement from the sport.

Digi2Market joined up with students at the Karelia University of Applied Science to create an interactive 360 degrees photo. It shows Tero in conversation with two former professional Finnish athletes.

Check out the case study here.

 

Digi2Market Export Marketing Seminar Series

Posted on by Helen Jackson

The Digi2Market Export Marketing Seminar Series kicked off on Monday 22nd Nov with over 15 companies in attendance at the first workshop. The masterclass consisted of 3 hours worth of tips and knowledge on e-Exporting & Marketing delivered by IMS Marketing.

The workshop looked at areas such as the opportunity for exporters, defining digital customers, supporting the buyer journey and digital strategies to drive sales. Participants were put into breakout rooms where they mapped out their customer buying journey and discussed how they might support this journey with digital tools/activities/campaigns. The main goal being to enable these SME’s to plan and execute successful digital lead generation plans for their business.

Participants benefitted from the vast experience obtained by IMS marketing who have delivered in excess of 150 market entry projects in Europe and other international regions in the past 10 years. Furthermore, they have delivered digital and export training to over 500+ senior leaders in the past 24 months.

Workshop attendees received templates and workbooks to further scope out the strengths and weaknesses of their business and apply learnings. The session certainly provided food for thought and plenty of takeaways for the attendees.

This was the first of 5 sessions in this series with the next workshop taking place on the 1st Dec which looks at creating an effective export marketing plan.

 

Raise brand awareness via Augmented Reality (AR) marketing

Posted on by trish@iniscommunications.com

If you’re aiming to scale up on your brand awareness, Augmented Reality (AR) marketing can really boost your business.

Glenballyeamon Farm has been selling free-range eggs in Northern Ireland since 1997. Out There Eggs is owned by farmer Niall Delargy.

Niall wished to use augmented reality marketing (AR) to raise brand awareness. He wanted to use humour. He also wanted to leverage increasing concerns about animal welfare.

Digi2Market worked with Out There Eggs and comedian Shane Todd. The result was an amusing animated Augmented Reality marketing experience.

Read the case study here.

A 360 degrees virtual tour brings your shop to customers

Posted on by trish@iniscommunications.com

In the era of Covid-19, customers may not be able to visit your shop but with a 360 degrees virtual tour, your shop can visit them.

Dream Circus is a textile company located in Varkaus, Finland. Dream Circus does not have a permanent shop. Instead, the company operates via small pop-up stores.

Digi2Market collaborated with 360 Finland Ltd in creating a 360 degrees virtual tour. The main aim of the 360 degrees virtual tour is to increase sales of menswear. Dream Circus also wanted to tell the story of the company.

Check out the case study here.