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Author: Helen Jackson

Digi2Market Webinar Series for SMEs continues

Posted on by Helen Jackson

Following on from the recent highly successful webinars for SMEs on export marketing, Digi2Market continues its engagement with small businesses from the West of Ireland, Northern Ireland, Finland and Iceland. Taking place in the first week in December, SMEs will have the opportunity to extend their skills and knowledge in the areas of Search Engine Optimisation and Automated Marketing using Mailchimp.

First up is Michael Wall’s Search Engine Optimisation Training. Michael is one of Ireland’s longest-serving SEO and Google Ads specialists with over 20 years in the search marketing industry. Michael is a self-starter, having taught himself HTML and Active Server Pages that helped him build dynamic web sites and create software packages that he successfully sold online all over the world to web developers using SEO and Google Ads.

Highlights include getting a link on PayPal for his software, having 3 online client meetings in 3 different continents in the one day back in the early 2000’s, and working with lots of different businesses and people that have all taught him so much.

Michael still has the same passion for digital marketing that he had when he first started. As well as running campaigns for clients Michael gets a lot of satisfaction from sharing that knowledge with others.

Digi2Market Export Marketing Seminar Series

Posted on by Helen Jackson

The Digi2Market Export Marketing Seminar Series kicked off on Monday 22nd Nov with over 15 companies in attendance at the first workshop. The masterclass consisted of 3 hours worth of tips and knowledge on e-Exporting & Marketing delivered by IMS Marketing.

The workshop looked at areas such as the opportunity for exporters, defining digital customers, supporting the buyer journey and digital strategies to drive sales. Participants were put into breakout rooms where they mapped out their customer buying journey and discussed how they might support this journey with digital tools/activities/campaigns. The main goal being to enable these SME’s to plan and execute successful digital lead generation plans for their business.

Participants benefitted from the vast experience obtained by IMS marketing who have delivered in excess of 150 market entry projects in Europe and other international regions in the past 10 years. Furthermore, they have delivered digital and export training to over 500+ senior leaders in the past 24 months.

Workshop attendees received templates and workbooks to further scope out the strengths and weaknesses of their business and apply learnings. The session certainly provided food for thought and plenty of takeaways for the attendees.

This was the first of 5 sessions in this series with the next workshop taking place on the 1st Dec which looks at creating an effective export marketing plan.