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Video: Use of 3D-models will become more relevant in virtual reality

Finnish 360 filming specialist company 360 Finland Ltd explains what possibilities 360 filming has, and what is relevant at the moment. Rami Saarikorpi and Sami Vuomajoki explain where the 360 videos are more popular than before.

Watch the full 4-minute video below.

 

Interviewer: Risto Salminen, Karelia UAS
Video and editing: Pilvi Dufva, Karelia UAS

Karelia’s Draft Program receives a special mention in promoting European entrepreneurship

The Draft Program – an entrepreneurship programme by the Karelia University of Applied Sciences – was given a special mention in the European Enterprise Promotion Awards (EEPA) 2021. The Joensuu-based project was recognised for its innovation and creativity in disseminating local good practices to other entrepreneurs starting in the area.

The Draft Program is a small but innovative joint entrepreneurship programme of five educational institutions in eastern Finland. The programme provides microfinance and coaching to students, staff and alumni teams. The programme has developed an operating model for experimental entrepreneurship, where each client team is considered a research expedition that produces locally relevant information on the sector.

The entrepreneurial coaches, i.e. the developers of experimental entrepreneurship, will transform the lessons learned from team work into so-called useful publications. These publications are practical blogs, videos, podcasts and guides that disseminate local sector-specific practices to other new businesses in the region. About a dozen companies have been born out of the programme in recent years.

This year, a total of 47 projects from 28 countries took part in the EEPA competition in six series. The purpose of the competition is to present the best practices and approaches to promoting entrepreneurship. Another aim is to raise awareness of entrepreneurship and to encourage more people to become entrepreneurs. This is the 15th time that the European Commission will award the annual EEPA prize.

The competition finalists and projects receiving a special mention were displayed at the SME Assembly, which was held in Slovenia on 15–17 November.

University of Eastern Finland published a comprehensive report on sustainability

University of Eastern Finland (UEF), who is active collaborating with Digi2Market partner Karelia University of Applied Sciences in many EU-funded projects, has published an comprehensive sustainability review.

UEF report on sustainable development is a good example how complex organizations sustainability actions are, and how they are not limited to just environmental actions. The report contains examples of research, education, and practical measures related to each of the United Nations 17 Sustainable Development Goals.

– In particular, the report responds to the need to highlight sustainability and responsibility at the university. Plenty of work relating to sustainable development is being done at the University of Eastern Finland, and the mere extent of this report speaks volumes about it, says Maiju Eskelinen, Sustainable Development Specialist in UEF website.

You can explore the full report on UEF website: www.uef.fi/en/sustainable-development

A 25-year-old family company: “Environmental values are powerful in domestic and global marketing”

Genuine respect for environment in all company activities has helped Plasthill Ltd to expand its market worldwide. Environmental awareness is one of the key aspects for marketing of Kupilka, the main brand owned by the Finnish company, as they celebrate their 25th anniversary.

The most sold Kupilka products are ecological dishware, which have became so popular among Finnish people who love outdoor activities, that the marketing actions of Kupilka are mainly aimed at export activities.

In 2021 the family-owned company, who is currently partnering with Digi2Market in a virtual tour experience, is exporting to all the main markets in Asia and is also gaining more followers in Europe and United States.

“One of the very best things is that we managed to join efforts to promote exports to Japan already in the years preceding Business Joensuu. Scandinavian Outdoor Group has also proven to be an excellent forum. It is a community that represents more than 70 Scandinavian Outdoor brands around the world. We participate in appearances at trade fairs with the group, entrepreneur Arja Kaasinen said in a Business Joensuu news article.

The growth has been supported by investments in which Plasthill Ltd has received support from the Centre for Economic Development, Transport and the Environment and local business development company, Business Joensuu.

You can read more from the story of Plasthill Ltd and their Kupilka-products in Business Joensuu website.

Wild Immersion is stepping towards B2B-customers

Wild Immersion is using VR headsets to help people experience the wonders of nature from all over the world. Eventhough the business is supported by Jane Goodall Institute, it is required to build some new business models to keep the meaningful work even more beneficial. Jukka Lappi, vice president of Wild Immersion Finland, told us about the background, future and business models of Wild Immersion business during a VR event held in Joensuu at the end of February.

Jukka Lappi was interviewed by Karelia UAS project specialist Risto Salminen.