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Tag: Augmented Reality

Immersive Tech Experts to Address EU Event

Posted on by trish@iniscommunications.com

European experts in immersive tech like VR, AR and 360 video will address the Digi2market online conference on 26th & 27th January. The project promotes immersive tech to help SMEs reach bigger markets, and the conference offers insights on harnessing this tech.

The event is FREE and will broadcast from Ulster University’s Coleraine campus. The University is one of six European partners running the Digi2Market project.

Immersive Tech Experts Share Experience

Media expert at Ulster University, Dr Helen Jackson, says small businesses can get lots of tips from the speakers they have lined up. “Chief Technology Officer with RETiniZE, Jack Morrow, has worked with some of the world’s biggest brands. He’ll discuss his experience and the challenges and opportunities for business in delivering immersive solutions.”

“I’ll look at the businesses we have successfully collaborated with in Digi2Market,” says Dr Jackson, “and the costs associated with immersive technology development. And Tom Houston, Sentireal, will share his insights into developing sales and marketing, and business growth strategies for SMEs.”

Susan Talbot from the Immersive Technology Skillnet, will explore training and development opportunities in Immersive Tech for small businesses.

Immersive Tech Experts on Sustainability

Digi2Market programme co-ordinator, Sean O Coisdealbha of Údarás Na Gaeltachta says they will also explore how becoming ‘greener’ can boost business marketing effectiveness. “Several of our speakers will look at sustainability as a business issue. Our project to date has shown that using green business models can make a business more attractive to public sector clients, in particular.”

“Finnish outdoor adventure business CEO, Kimmo Turunen, will talk about sustainability practices in international outdoor event management. We’ll also hear from European expert Dr Lasse Okkonen from the Karelia University of Applied Sciences in Finland. He’ll explain how university and SMEs can collaborate successfully in environmental management.”

Immersive Tech Experts on Tourism

Áskell Heiðar Ásgeirsson, manager at Icelandic company 1238, will discuss the use of VR in the tourism and museum business. “1238 is an immersive exhibition that goes beyond the regular history museum”, says Seán. “It invites guests to ‘experience’ history in a super modern and artful interactive installation.”

Also from Iceland, Evelyn Ýr Kuhne, owner of tourism company Lýtingsstaðir, will share their experience of participating in the Digi2Market programme. Specifically, she’ll talk about developing and using 360° video to promote their business, and what they gained from it.

For details and bookings, click here. Please note that participation is FREE.

Digi2Market is an EU funded project under the Interreg Northern Periphery and Artic Programme. The partners in the project are Údarás na Gaeltachta & WestBIC from Ireland, ICBAN and Ulster University from Northern Ireland, Karelia University of Applied Sciences from Finland and SSNV (Business Development Agency) from Iceland.

Digi2Market-8-logos

Join by 25th January for Mentoring Sessions Draw

Posted on by trish@iniscommunications.com

Would you like to win €500 worth of mentoring sessions for your business? To enter, just sign up for FREE to Digi2Market’s marketing support programme before 25th January.

About This Mentoring Sessions Offer

Digi2Market is giving businesses the change to win a top prize of two free mentoring sessions (worth €500) on marketing. As well as the top prize, one business from each region of the Digi2Market programme will win one marketing mentoring session each.

To enter, simply sign-up for free HERE to join the Digi2Market programme before 25th January 2022. Digi2Market  offers free business support on reaching new markets with immersive technologies like Virtual Reality, Augmented Reality and 360 video. We also help you learn how to run your business more sustainably using Green Business models.

Who is Eligible to Enter?

This draw is open to SME’s with under 250 employees in the participating regions of the Digi2Market project. The project’s partners are based in Finland, Iceland, the Republic of Ireland and Northern Ireland.  Your business must also be based outside the main cities of your region.

How Will the Winner Be Selected?

To secure a valid entry, you must have signed up to the Digi2Market programme via the link on our website before 25th January 2022. The winner will be selected in a Live Draw at the final Digi2Market Virtual Conference, which runs from 26th to 27th January. Draw time to be confirmed.

In the first round of the draw, one business name will be drawn from each region. The four regional winners will each receive a free Marketing Mentoring session. The remaining entries from all four regions will then be combined and one overall winner will be drawn from these entries. This business will receive a prize of two free Marketing Mentoring sessions worth €500.

 

About Digi2Market

Digi2Market is an EU funded project under the Interreg Northern Periphery and Arctic Programme. We offer FREE support to SMEs to help them reach new markets and grow by:

  • Using emerging immersive technologies; Virtual Reality, Augmented Reality and 360° video.
  • Giving them access to our free marketing toolkit
  • Building a B2B Online Network to help Digital Hubs and SMEs in rural regions create and join virtual networks.
  • Creating a Green Framework to help SMEs move towards sustainable practices and certifications

Who is Eligible to Join Digi2Market?

Any business in the EU or NI is eligible to join this programme for free. But our main focus is on supporting small or rural businesses to scale up, by improving their marketing methods or sustainable business practices.

We also want to help you to connect with other businesses in your own sector and others across the EU. We are open to all sectors although those of specific interest include: Agri-Food & Biomass, Marine Enterprises – such as Food & Health Products, and Engineering Enterprises like Fabrication.

The partners in the project are Údarás na Gaeltachta & WestBIC from Ireland, ICBAN and Ulster University from Northern Ireland, Karelia University of Applied Sciences from Finland and SSNV (Business Development Agency) from Iceland.

 

#ruralbusiness Dagur 19. Janúar 2022

Posted on by trish@iniscommunications.com

Digi2Market stendur fyrir #ruralbusiness samfélagsmiðladegi þann 19. janúar 2022. Markmiðið er að vekja athygli á því frábæra fólki, þjónustu og vörum fyrirtækja álandsbyggðunum sem stuðla að svæðisbundnum hagvexti og styðja við samfélög álandsbyggðunum. Við viljum ná eins mörgum með og við mögulega getum á Íslandi, Írlands eyjum, Finnlandi,um alla Evrópu og víðar til að deila efni með #landsbyggdarfyrirtaeki eða#ruralbusiness.Við þurfum þína hjálp til að ná árangri.

Við ætlum að einbeita okkur að Instagram og Twitter, en þú mátt einnig nota Facebook, LinkedIneða aðra miðla.

Digi2Market er að leita eftir aðstoð frá:

EF ÞÚ ERT AÐ DEILA Á ÍSLENSKUVINSAMLEGAST NOTAÐU: #LANDSBYGGDARFYRIRTAEKIOG/EÐA #RURALBUSINESS

STUÐNINGUR VIÐ LANDSBYGGÐARFYRIRTÆKI:

segðu okkur frá uppáhalds fyrirtækinu í þinni heimabyggð og hvað það er sem er svo frábært við það/þau. Sýndu þeim stuðning með því að deila því sem þú þekkir.

EF ÞÚ ÁTT, REKUR EÐA VINNUR HJÁ FYRIRTÆKI Á LANDSBYGGÐUNUM

Deildu einhverju um fyrirtækið, hver starfsemin er, hvernig það þjónustar viðskiptavinina og hvernig það styður við samfélagið.

SJÁLFBÆRT FYRIRTÆKI

Deildu upplýsingum og ráðum um sjálfbæran rekstur og hvernig á að gera reksturinn sjálfbærari.

BÆTTU MYND EÐA MYNDBANDI VIÐ PÓSTINN ÞINN

Á Íslandi leggjum við mesta áherslu á instagram en ef þú ert með reikning á Twitter þá hvetjum við þig til að deila efninu þar líka ef þú hefur tíma.

 

póstar gætu innihaldið eftirfarandi:

OKKAR MARKMIÐ ER AÐ AÐSTOÐA FYRIRTÆKI Á LANDSBYGGÐUNUM AÐ VAXA, STYRKJA VIÐSKIPTATENGSL ÞEIRRA ÚT UM ALLA EVRÓPU OG ALLAN HEIM OG KYNNA ÞAU FYRIR SEM BREIÐUSTUM HÓPI Á ALÞJÓÐLEGRI VÍSU.

Af hverju er #ruralbusinessdagurinn mikilvægur

Lítil fyrirtæki á landsbyggðunum eru mikilvæg svæðisbundnum hagkerfumog samfélögunum sem þau starfa í. En frumkvöðlarnir á bak við fyrirtækinupplifa sig oft einangraða og erfiðleika við að komast inn á stærri markaði.Digi2Market tengir þau við tengslanet á netinu og hjálpar þeim við að aukamarkaðshlutdeild sína og vaxa.Núna getur þú líka hjálpað þeim með því að deila því sem þér finnst best viðþau.

Þú getur tekið þátt með því að

Dæmi

Hérna eru nokkur dæmi til að gefa ykkur hugmyndir að póstum:

FYRIRSPURNIR BERAST TIL

TRISH@INISCOMMUNICATIONS.COM

How to use augmented reality in marketing

Posted on by trish@iniscommunications.com

Using augmented reality (AR) in marketing isn’t confined to digital marketing. AR can also be used in print marketing.

Waahto Brewery is a small Finnish company. Dig2Market and our partner Karelia University of Applied Sciences worked with the brewery to use augmented reality in marketing.

The core marketing tool created was a tri-fold brochure. This can be set standing on pub tables in Finland. With support from marketing agency Digitoimisto Digitaali Oy, the brochure design included AR codes. These are linked to a range of amusing animated characters.

Read the case study here.

Augmented Reality marketing can bring history to life

Posted on by trish@iniscommunications.com

Within the tourism industry, there is huge potential for using Augmented Reality marketing to tell visual stories. AR is particularly suited to attractions focused on history. The past can become much more dynamic and interactive via AR marketing.

Digi2Market collaborated with Ilomantsi Tourism Association in Finland to add digital content to Öykkösenvaara Memorial. Karelia UAS media production students created an AR soldier. This virtual soldier talks of the events of the Second World War, which took place at Illomantsi.

The AR experience is accessed via scanning a QR code on the memorial.

Check out the case study here.

 

 

 

How to use Augmented Reality in the tourism industry

Posted on by trish@iniscommunications.com

Do you know how to use Augmented Reality in the tourism industry? Where does an SME start? What are the possibilities? That’s where Dig2market comes in. We recently worked with Belfast-based, Big Motive, to design an immersive phone “app”. This transforms the way in which tourists experience Mussenden Temple and Downhill Demesne in Co. Derry/Londonderry.

Dig2market, alongside Big Motive and Ulster University, have created ‘History Space’. This is a phone app which uses augmented reality (AR) and geo-location technology. History Space enables the stories of these 18th-century buildings come alive in an immersive, interactive way.

Check out their case study here.

 

 

 

Raise brand awareness via Augmented Reality (AR) marketing

Posted on by trish@iniscommunications.com

If you’re aiming to scale up on your brand awareness, Augmented Reality (AR) marketing can really boost your business.

Glenballyeamon Farm has been selling free-range eggs in Northern Ireland since 1997. Out There Eggs is owned by farmer Niall Delargy.

Niall wished to use augmented reality marketing (AR) to raise brand awareness. He wanted to use humour. He also wanted to leverage increasing concerns about animal welfare.

Digi2Market worked with Out There Eggs and comedian Shane Todd. The result was an amusing animated Augmented Reality marketing experience.

Read the case study here.