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Author: trish@iniscommunications.com

Augmented Reality marketing can bring history to life

Posted on by trish@iniscommunications.com

Within the tourism industry, there is huge potential for using Augmented Reality marketing to tell visual stories. AR is particularly suited to attractions focused on history. The past can become much more dynamic and interactive via AR marketing.

Digi2Market collaborated with Ilomantsi Tourism Association in Finland to add digital content to Öykkösenvaara Memorial. Karelia UAS media production students created an AR soldier. This virtual soldier talks of the events of the Second World War, which took place at Illomantsi.

The AR experience is accessed via scanning a QR code on the memorial.

Check out the case study here.

 

 

 

Using virtual reality to attract new customers

Posted on by trish@iniscommunications.com

You may have heard of VR but how much do you know about using virtual reality to attract new customers to your business? Digi2market worked with Karelia University of Applied Sciences to create a virtual tour for Kontiolahti Golf Oy, in Finland.

The golf club is seeking to attract younger members, as the average age of a player continues to rise. Older players are quitting more often than younger players starting.

Karelia UAS students have created a virtual tour that customers can view via VR glasses and web browsers.

Check out the case study here.

 

 

How to use Augmented Reality in the tourism industry

Posted on by trish@iniscommunications.com

Do you know how to use Augmented Reality in the tourism industry? Where does an SME start? What are the possibilities? That’s where Dig2market comes in. We recently worked with Belfast-based, Big Motive, to design an immersive phone “app”. This transforms the way in which tourists experience Mussenden Temple and Downhill Demesne in Co. Derry/Londonderry.

Dig2market, alongside Big Motive and Ulster University, have created ‘History Space’. This is a phone app which uses augmented reality (AR) and geo-location technology. History Space enables the stories of these 18th-century buildings come alive in an immersive, interactive way.

Check out their case study here.

 

 

 

How 360° video lets customers visit your business

Posted on by trish@iniscommunications.com

Think 360° video is only for big or high tech businesses? Well maybe it’s time to think again…..

One of the greatest challenges for SMEs post Covid-19 is retaining and attracting customers. Many independent businesses benefit a lot from footfall. Large corporations are often better able to adapt to shipping goods from online orders.

But creating a virtual tour via 360° video is a way to stand out in a competitive market. This enables customers to “visit” your business from their own homes. 

Business consulting company We Make it Rock LTD is based in Finland. The company focuses on logistics and the supply chain. Digi2market worked with We Make it Rock LTD to create an interactive virtual tour of their business. 

Check out their case study here.

360 degrees tours can help increase profits

Posted on by trish@iniscommunications.com

Covid-19 has meant that many SMEs have lost footfall – but 360 degrees tours can help keep your business in profit.

With lockdowns and restrictions, as a business owner, you need to be thinking of how best to use digital marketing. Digi2Market supported Finnish wellness company Rantakylän Fysikaalinen Hoitolaitos (RFH) in creating a 360 degrees tour.

RFH offers physiotherapy and a gym. During covid-19 customers have been more concerned about hygiene. At times RFH had to close its doors.

Using 360s degrees tours – as a virtual tour – has enabled customers to see how RFH are keeping the premises as covid safe as possible. RFH have also launched an online shop and booking service.

Read the case study here.

The power of using even one 360 degrees photo in marketing

Posted on by trish@iniscommunications.com

If you’re a sole trader, did you know that just one 360 degrees photo could transform your digital marketing?

TopGoaling Oy is a one-person HR consultancy and career coaching company. CEO Tero Vornanen works with a number of former professional athletes. Athletes can struggle to find a career direction following retirement from the sport.

Digi2Market joined up with students at the Karelia University of Applied Science to create an interactive 360 degrees photo. It shows Tero in conversation with two former professional Finnish athletes.

Check out the case study here.

 

How Augmented Reality (AR) Tech Can Help Tourism Businesses

Posted on by trish@iniscommunications.com

AR (Augmented Reality) may be a technology you know little about or haven’t heard of. It is interactive media that adds digital elements to a live video or audio experience. This technology is often used in gaming and education. Did you know your business could use it to boost tourism? 

Helen Jackson from Ulster University, recently collaborated with Causeway Coast and Glens Borough Council and arts group Big Telly. Together they developed an app that provides storytelling experiences via AR location-based soundscapes and gamification. 

Check out their case study here.

Raise brand awareness via Augmented Reality (AR) marketing

Posted on by trish@iniscommunications.com

If you’re aiming to scale up on your brand awareness, Augmented Reality (AR) marketing can really boost your business.

Glenballyeamon Farm has been selling free-range eggs in Northern Ireland since 1997. Out There Eggs is owned by farmer Niall Delargy.

Niall wished to use augmented reality marketing (AR) to raise brand awareness. He wanted to use humour. He also wanted to leverage increasing concerns about animal welfare.

Digi2Market worked with Out There Eggs and comedian Shane Todd. The result was an amusing animated Augmented Reality marketing experience.

Read the case study here.

Tell your company’s story with immersive technology

Posted on by trish@iniscommunications.com

One of the most important aspects of marketing is getting across what makes your business special  –  immersive technology can make a big difference.

Broighter Gold is an awarding winning rapeseed oil. The company is owned by Richard & Leona Kane. Dig2market worked with the Northern Irish business to create an immersive storytelling experience.

It was decided that immersive technology would be used in digital marketing. A 3D video was created with the aim of attracting new customers.

Check out the case study here.

A 360 degrees virtual tour brings your shop to customers

Posted on by trish@iniscommunications.com

In the era of Covid-19, customers may not be able to visit your shop but with a 360 degrees virtual tour, your shop can visit them.

Dream Circus is a textile company located in Varkaus, Finland. Dream Circus does not have a permanent shop. Instead, the company operates via small pop-up stores.

Digi2Market collaborated with 360 Finland Ltd in creating a 360 degrees virtual tour. The main aim of the 360 degrees virtual tour is to increase sales of menswear. Dream Circus also wanted to tell the story of the company.

Check out the case study here.