A 25-year-old family company: “Environmental values are powerful in domestic and global marketing”

Genuine respect for environment in all company activities has helped Plasthill Ltd to expand its market worldwide. Environmental awareness is one of the key aspects for marketing of Kupilka, the main brand owned by the Finnish company, as they celebrate their 25th anniversary.

The most sold Kupilka products are ecological dishware, which have became so popular among Finnish people who love outdoor activities, that the marketing actions of Kupilka are mainly aimed at export activities.

In 2021 the family-owned company, who is currently partnering with Digi2Market in a virtual tour experience, is exporting to all the main markets in Asia and is also gaining more followers in Europe and United States.

“One of the very best things is that we managed to join efforts to promote exports to Japan already in the years preceding Business Joensuu. Scandinavian Outdoor Group has also proven to be an excellent forum. It is a community that represents more than 70 Scandinavian Outdoor brands around the world. We participate in appearances at trade fairs with the group, entrepreneur Arja Kaasinen said in a Business Joensuu news article.

The growth has been supported by investments in which Plasthill Ltd has received support from the Centre for Economic Development, Transport and the Environment and local business development company, Business Joensuu.

You can read more from the story of Plasthill Ltd and their Kupilka-products in Business Joensuu website.