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Tag: Agriculture

Raise brand awareness via Augmented Reality (AR) marketing

Posted on by trish@iniscommunications.com

If you’re aiming to scale up on your brand awareness, Augmented Reality (AR) marketing can really boost your business.

Glenballyeamon Farm has been selling free-range eggs in Northern Ireland since 1997. Out There Eggs is owned by farmer Niall Delargy.

Niall wished to use augmented reality marketing (AR) to raise brand awareness. He wanted to use humour. He also wanted to leverage increasing concerns about animal welfare.

Digi2Market worked with Out There Eggs and comedian Shane Todd. The result was an amusing animated Augmented Reality marketing experience.

Read the case study here.

Tell your company’s story with immersive technology

Posted on by trish@iniscommunications.com

One of the most important aspects of marketing is getting across what makes your business special  –  immersive technology can make a big difference.

Broighter Gold is an awarding winning rapeseed oil. The company is owned by Richard & Leona Kane. Dig2market worked with the Northern Irish business to create an immersive storytelling experience.

It was decided that immersive technology would be used in digital marketing. A 3D video was created with the aim of attracting new customers.

Check out the case study here.

Glenballyeamonn Eggs

Posted on by Niall Palmer

At Out There Eggs, we have been quietly providing our local community in the lush pastures of the Glens of Antrim with fresh, free range eggs since 1997.

Eggs are a natural food, so we do our best to respect and encourage the natural behaviour of the hens. That’s why we house our hens in a way that makes it easier for them to explore their environment, which we have made a bit more interesting with the help of the Woodland Trust. Over the last 18 months they have helped us to plant a wood of native trees where the hens have the space and shade to range and forage outside.

All this effort has paid off – we have been awarded a much coveted Gold Blas na hEireann, Great Taste Awards for 2016 and 2017and our RSPCA Freedom Food approval. Our farm is Lion approved and our packaging centre is SALSA approved.