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Tag: Tourism

Using a 360 virtual tour to attract new customers

Posted on by trish@iniscommunications.com

If you’re running a business in the tourism industry, a 360 virtual tour can help attract new customers.

The challenges for the tourism industry in the Covid-19 era are immense. Lýtingsstaðir, a horse farm in Iceland has experienced a major drop in customers.

Digi2Market worked with Lýtingsstaðir, alongside tourism company Vörusmiðja Biopol to create a 360 virtual tour of the farm. Being able to view the farm and horses in advance creates compelling marketing. This increases the likelihood of bookings.

Check out the case study here.

Augmented Reality marketing can bring history to life

Posted on by trish@iniscommunications.com

Within the tourism industry, there is huge potential for using Augmented Reality marketing to tell visual stories. AR is particularly suited to attractions focused on history. The past can become much more dynamic and interactive via AR marketing.

Digi2Market collaborated with Ilomantsi Tourism Association in Finland to add digital content to Öykkösenvaara Memorial. Karelia UAS media production students created an AR soldier. This virtual soldier talks of the events of the Second World War, which took place at Illomantsi.

The AR experience is accessed via scanning a QR code on the memorial.

Check out the case study here.

 

 

 

How to use Augmented Reality in the tourism industry

Posted on by trish@iniscommunications.com

Do you know how to use Augmented Reality in the tourism industry? Where does an SME start? What are the possibilities? That’s where Dig2market comes in. We recently worked with Belfast-based, Big Motive, to design an immersive phone “app”. This transforms the way in which tourists experience Mussenden Temple and Downhill Demesne in Co. Derry/Londonderry.

Dig2market, alongside Big Motive and Ulster University, have created ‘History Space’. This is a phone app which uses augmented reality (AR) and geo-location technology. History Space enables the stories of these 18th-century buildings come alive in an immersive, interactive way.

Check out their case study here.