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Tag: food-and-drink

How to use augmented reality in marketing

Posted on by trish@iniscommunications.com

Using augmented reality (AR) in marketing isn’t confined to digital marketing. AR can also be used in print marketing.

Waahto Brewery is a small Finnish company. Dig2Market and our partner Karelia University of Applied Sciences worked with the brewery to use augmented reality in marketing.

The core marketing tool created was a tri-fold brochure. This can be set standing on pub tables in Finland. With support from marketing agency Digitoimisto Digitaali Oy, the brochure design included AR codes. These are linked to a range of amusing animated characters.

Read the case study here.

Raise brand awareness via Augmented Reality (AR) marketing

Posted on by trish@iniscommunications.com

If you’re aiming to scale up on your brand awareness, Augmented Reality (AR) marketing can really boost your business.

Glenballyeamon Farm has been selling free-range eggs in Northern Ireland since 1997. Out There Eggs is owned by farmer Niall Delargy.

Niall wished to use augmented reality marketing (AR) to raise brand awareness. He wanted to use humour. He also wanted to leverage increasing concerns about animal welfare.

Digi2Market worked with Out There Eggs and comedian Shane Todd. The result was an amusing animated Augmented Reality marketing experience.

Read the case study here.

Tell your company’s story with immersive technology

Posted on by trish@iniscommunications.com

One of the most important aspects of marketing is getting across what makes your business special  –  immersive technology can make a big difference.

Broighter Gold is an awarding winning rapeseed oil. The company is owned by Richard & Leona Kane. Dig2market worked with the Northern Irish business to create an immersive storytelling experience.

It was decided that immersive technology would be used in digital marketing. A 3D video was created with the aim of attracting new customers.

Check out the case study here.